Wednesday, June 30, 2004

A development.

Something I have seen in a few music shops lately is combined packages consisting of the DVD of a movie and the soundtrack CD in one box (and for one price).

This is quite an interesting development. Traditionally, music companies have fleeced people who like to buy soundtrack CDs even more than they have fleeced people who like to buy other CDs. Soundtracks were seen as a specialist taste, and we were (and to some extent are) still being charged as much as £15 for soundtracks, while the cost of most other CDs plunged downwards through the £10 mark some time ago and is still dropping.

The logic behind this is impeccable. Obviously the people most likely to buy a CD soundtrack are the same people who are most likely to buy the DVD of the same movie. And the DVD market has been growing so fast that it makes sense for the rapidly declining music industry to attempt to bolster its own revenues by latching on to this. But they can only be making a couple of pounds per CD, which is a bit of a come down.

And of course, one reason some people like soundtracks is that many of them are a sort of mix tape: an opportunity for the film-makers to devise a set of songs that naturally fit, possibly for unexpected reasons. For a time, they were about the only kind of officially sanctioned mix tape in existence. These days of course they are not: producing your own mix CDs or your own playlist on your MP3 player has been a growth industry for the last few years, and programs like iTunes have made it easier than ever. And now you can of course buy lots of other people's playlists through the iTunes Music Store and similar.

I have no idea whether these appeal to film soundtrack afficonados, bus I suspect that they might.

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